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Canon Intros Color Bubble-Jet
Printer 11/10/94 COSTA MESA,
CALIFORNIA, U.S.A. 1994 NOV 10 (NB) -
- Canon Computer Systems Inc. (CCSI)
has introduced, what the company
describes as, the "the ultimate color
Bubble Jet printer for the small
office/home office (SOHO) customer,"
the BJC-600e.
The new printer offers high
resolution of 720 dots-per-inch (dpi)
for monochrome and 360 dpi for color
output, and one page-per- minute
color speed. It also comes with
bundled software: Canon's proprietary
Color Advisor; and DogByte's
Stationery Store, which reportedly
allows users to "more easily achieve
professional- looking color." The new
BJC-600e is an upgrade of the BJC-
600.
According to Peter Bergman, vice
president of marketing at CCSI, the
marketing techniques, like bundling
exclusive software, will help Canon
gain marketshare in the color ink-jet
business. Canon's current overall
share of the entire ink-jet market is
25 percent.
Canon claims that the printer's
individual cartridge system offers a
"no waste" approach to ink cartridge
replacement that helps keeps the
cost-per-page low. Users only need to
replace one ink cartridge as it is
depleted, not the entire three-color
cartridge system.
Canon spokesperson Sherri
Snelling said the BJC-600e's cost-
per- page is just over 14 cents.
According to Snelling, while this may
seem like a small issue, it actually
makes a considerable difference over
time.
The BJC-600e includes Canon's
exclusive Color Advisor software. The
company claims that the essence of
the Color Advisor software is that it
allows users to select their
communications objectives, and then
automatically pick the best colors
for those objectives and instantly
apply the color scheme to the
document. Using the Color Advisor
software and the BJC-600e users can
automatically colorize documents,
even if the application does not
support color. Additionally, if the
software does not support the
complete color palette, the Color
Advisor can print the entire range of
colors anyway.
The other bundled software, the
Stationery Store adds the capability
to create and print customized
stationery, greeting cards, and
announcements with matching
envelopes.
Canon says that Stationery Store,
which has a $49 retail value, is an
exclusive bundle with the BJC-600e.
The printer ships with a Microsoft
Window 3.1 driver and 20 scalable
TrueType fonts. For users requiring
PostScript capabilities, the BJC-
600e is compatible with a variety of
software programs from third-party
vendors such as Zenogrpahics' ZScript
that interprets PostScript output.
The BJC-600e also includes
Canon's on-line Visual Guide that
assists users on how to hook-up and
operate the printer. The guide also
answers basic questions about color.
The BJC-600e will be available in
late November through the mass market
channel of more than 5,500
storefronts nationwide. It has a
suggested retail price of $549 with
an estimated street price of $469-
$499. The ink cartridges have a
suggested retail price of $12.25
(high capacity black) and $8 for each
color (cyan, magenta or yellow).
The BJC-600e includes Canon's
unlimited toll-free technical
assistance, a two-year limited
warranty for parts and labor, and a
24-hour replacement unit.
Nick Anis/19941108/Press Contact:
Daniel McKean or Frank Pollare,
Hajjar/Kaufman, 310-305-8128; Sherri
Snelling, CCSI, 714-438-3075)